AI Recruiting for Rodan + Fields Affiliates

What Rodan + Fields Sells (in plain English)

Rodan + Fields is an American skincare company founded by Stanford-trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields—the creators of Proactiv, the world's best-selling acne treatment. The brand's core offering is clinically tested regimens designed to address specific skin concerns through multi-step routines. Flagship products include Lash Boost (the #1 premium lash serum in the US), the REDEFINE anti-aging regimen, REVERSE for brightening and age spots, UNBLEMISH for adult acne, and SOOTHE for sensitive skin.

The dermatologist-founded credibility is central to the brand story—medical expertise meets at-home skincare routines with before/after results documentation.

Training & Onboarding Snapshot

Rodan + Fields emphasizes regimen education through before/after documentation, 60-day money-back guarantees, and clinical study results. New Affiliates are encouraged to share their personal skincare transformation, focus on specific regimens for targeted concerns, and build through product sampling and results tracking. The brand provides regimen guides, ingredient education, and skin assessment tools. The challenge: most training focuses on product passion and personal results, not systematic follow-up for team building.

Ready to Build Your Rodan + Fields Affiliates Team with Team Build Pro?

Your AI Recruiting Playbook for Rodan + Fields

1. Lead with concern-based lanes. Segment prospects by skin concern: anti-aging (Redefine), sun damage/dark spots (Reverse), adult acne (Unblemish), sensitivity (Soothe), or lash enhancement (Lash Boost). Your message changes by concern.
2. Dermatologist credibility first. Open with "created by the dermatologists behind Proactiv" and link to clinical study results. Lead with science, not emotion.
3. 60-day results tracking system. When someone starts a regimen, AI prompts check-ins on day 7 (adjustment support), day 30 (progress photo), and day 60 (final results documentation).
4. Before/after photo system. Create a simple 3-photo protocol (day 1, day 30, day 60) with consistent lighting guidance. Make it duplicatable for new team members.
5. Regimen completion over one-off products. Position full regimens as non-negotiable for results. Sample kits work for trials, but recruiting momentum comes from committed regimen users.
6. Objection scripts ready. Automate responses for: price ("cost per day vs. dermatologist visits"), MLM concerns ("now an affiliate program as of 2024"), ingredient questions ("link to clinical studies page").
7. Duplicate the entire flow. Save your skin assessment quiz, regimen recommendation guide, photo tracking protocol, and FAQ responses so new affiliates copy it on day one.

Getting Started with Rodan + Fields: Your First 30 Days

New to Rodan + Fields? Here's your step-by-step roadmap to launching your Affiliate journey with momentum:

1. Day 1-3: Foundation Setup — Complete your Independent Consultant enrollment (note: R+F transitioned to affiliate model in 2024), order your Regimen Sample Kit (typically includes mini sizes of Redefine, Reverse, or Unblemish regimens), and set up your Rodan + Fields Affiliate Back Office.
2. Week 1: Personal Regimen Experience — Start using a full-size regimen yourself (Redefine for anti-aging or your skin concern-specific regimen). Follow the exact protocol (cleanser, toner, treatments, moisturizer), take Day 1 photos in consistent lighting, and document your daily experience.
3. Week 1: Dermatologist Story Education — Study the Dr. Katie Rodan and Dr. Kathy Fields founder story (Proactiv creators), understand the Multi-Med Therapy approach, and learn three key talking points about dermatologist-developed formulations and clinical results.
4. Week 2: Warm Market Skin Assessments — Create your contact list of 50-100 people and segment by visible skin concern: fine lines/aging, sun damage/dark spots, adult acne, sensitive skin, or lash enhancement needs. Reach out to 20 people offering complimentary skin assessments.
5. Week 2: Team Build Pro Setup — Download Team Build Pro to organize your assessment pipeline, track regimen trials, and let qualified prospects start pre-building their teams before officially joining as affiliates.
6. Week 3: First Regimen Consultations — Conduct 5-8 skin assessments (virtual or in-person using your phone's camera). Identify primary concern, recommend appropriate regimen, explain the 60-day commitment for visible results, and offer sample kits or starter regimens.
7. Week 3-4: First Preferred Customers — Convert 5-8 assessment participants to Preferred Customers on monthly autoship. Focus on full regimens (4-5 products) rather than single items. Explain the 60-day money-back guarantee to reduce purchase hesitation.
8. Week 4: Day 30 Photo Check-Ins — Follow up with your first customers at their 30-day mark. Request progress photos, address any adjustment concerns, celebrate visible improvements, and prepare them for Day 60 results documentation.
9. First 30 Days: Assessment System Duplication — Package your entire skin assessment process—lighting protocol for photos, skin concern questionnaire, regimen recommendation guide, objection responses, 60-day tracking timeline—so new affiliates can conduct assessments within 48 hours.
10. Ongoing: Results-Driven Culture — Use Team Build Pro to track your team's customer retention, organize before/after photo galleries by skin concern, and maintain communication about clinical studies and dermatologist credentials that build trust in the science.

Why this matters: Rodan + Fields affiliates who conduct 5+ skin assessments and enroll 5-8 Preferred Customers on regimens in their first 30 days are 5x more likely to build sustainable businesses based on visible results testimonials.

AI Message Starters (copy/paste)

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