AI Recruiting for doTERRA Wellness Advocates

What doTERRA Sells (in plain English)

doTERRA is one of the world's leading essential oils companies, offering CPTG Certified Pure Tested Grade oils and oil-infused products. The product line includes single oils (Lavender, Peppermint, Frankincense, Melaleuca), proprietary blends like Deep Blue for soothing support, OnGuard for immune wellness, and Balance for grounding. Beyond oils, doTERRA has expanded into personal care, cleaning products, supplements (including the DDR Prime cellular complex), and even pet care through the Pet Tamer line.

The CPTG quality commitment is central to the brand story—rigorous testing protocols ensure every batch meets purity and potency standards without synthetic fillers or contaminants.

Training & Onboarding Snapshot

doTERRA emphasizes product education through classes, sampling, and the Foundational Wellness Bundle (typically Lavender, Lemon, Peppermint trio). New Wellness Advocates are encouraged to share CPTG testing stories, host "intro to oils" classes, and build through the "Share, Enroll, Teach" model. Corporate training includes online resources, regional events, and the annual Global Convention. The challenge: most training focuses on product passion, not systematic follow-up.

Ready to Build Your doTERRA Wellness Advocates Team with Team Build Pro?

Your AI Recruiting Playbook for doTERRA

1. Lead with lifestyle lanes. Segment prospects into wellness (sleep, stress), fitness (recovery, sore muscles), home care (toxin-free cleaning), or business builder. Your message changes by lane.
2. CPTG testing storytelling. Tie specific oils to sourcing stories and third-party testing. Example: "Our Frankincense comes from Somaliland Co-Impact partners—here's the CPTG test results."
3. Class rhythm over one-off posts. Repeatable 30-minute virtual classes (intro to oils, Deep Blue for athletes, OnGuard for immune support) with AI-generated invites and follow-ups.
4. Sample tracker system. When someone gets a sample, AI prompts check-ins on day 3, 7, and 14 with use tips and reorder invitations.
5. Foundational trio pathway. Start prospects with Lavender-Lemon-Peppermint, then guide to enrollment kits with AI-scripted education sequences.
6. Objection scripts ready. Automate responses for: price ("cost per use breakdown"), MLM concerns ("tool for sharing what you use"), quality questions ("link to CPTG testing page").
7. Duplicate the entire flow. Save your class deck, sample follow-up sequence, and FAQ responses so new Wellness Advocates copy it on day one.

Getting Started with doTERRA: Your First 30 Days

New to doTERRA? Here's your step-by-step roadmap to launching your Wellness Advocate journey with momentum:

1. Day 1-3: Foundation Setup — Complete your Wellness Advocate enrollment, order your Enrollment Kit (typically the Home Essentials Kit with top 10 oils + diffuser), and set up your Loyalty Rewards Program (LRP) for monthly savings and points.
2. Week 1: Personal Oil Experience — Use a different oil daily from your kit. Try Lavender for sleep, Peppermint for focus, Lemon in water, Deep Blue for post-workout recovery. Document how each oil makes you feel—these become your authentic testimonials.
3. Week 1: CPTG Education — Study the Certified Pure Tested Grade testing process, watch doTERRA's sourcing videos (Frankincense from Somaliland, Lavender from Bulgaria), and learn your three favorite oil stories to share with confidence.
4. Week 2: Warm Market Outreach — Create your contact list of 50-100 people and segment by need: wellness seekers (sleep, stress), fitness enthusiasts (recovery, performance), parents (immune support, toxin-free home), or business builders.
5. Week 2: Team Build Pro Setup — Download Team Build Pro to organize your prospect pipeline, track who's interested in oils vs business opportunity, and let qualified prospects start pre-building their teams before officially enrolling.
6. Week 3: First Oil Class — Host your first intro to oils class (virtual or in-person) for 8-12 people. Present the Lavender-Lemon-Peppermint trio, demo diffusion and topical application, and offer sample vials for attendees to test at home.
7. Week 3-4: Sample Follow-Up — Send oil samples to 10-15 prospects with usage instructions. Follow up on day 3, 7, and 14 to ask about their experience, answer questions, and guide them toward enrollment kits or wholesale membership.
8. Week 4: First Enrollments — Convert 3-5 people to Wholesale Customers (buying at 25% off) or Wellness Advocates (building business). Focus on those who loved their samples and asked "how do I get more?"
9. First 30 Days: Class Duplication — Package your entire intro class—PowerPoint deck, sample kit list, follow-up message templates, objection responses—so new Wellness Advocates in your team can host their first class within 7 days of joining.
10. Ongoing: System Scaling — Use Team Build Pro to track your organization growth, identify who's ready for leadership, and maintain communication across your team as it expands globally.

Why this matters: doTERRA Wellness Advocates who host at least two oil classes and enroll 3-5 people in their first 30 days are 5x more likely to reach Premier rank within 90 days. Team Build Pro helps you stay organized and scale your proven system.

AI Message Starters (copy/paste)

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